Magazine B No.31 DIPTYQUE

480.000

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Some fragrant moments with Diptyque captured on Instagram

 

SURVEY

Lifestyle brand preference survey, with a focus on fragrances

 

MARKETS

Perfumes Perfume market brand positioning analysis
Scented Candles
Scented candle market brand positioning analysis

 

OPINION

Myrto Dimoula, a lover of scented products

 

SHOPS

Reputations
Diptyque seen through the lens of concept stores that carry the brand

 

INNER SPACE

Lineup
Diptyque’s product lineup from scented candles to skin care products
Representations
Diptyque’s individuality revealed in its interpretations of candle fragrances
Design Language
Perfume brand vision as revealed in bottle and label design

 

OPINION

Kitae Kang, CEO of Maison des Bougies, a scented candle brand

 

RECOLLECTIONS

The special memories and objects recalled in Diptyque fragrances

 

OPINION

St.phane Jaulin, former beauty section director at the select shop Colette

 

INFLUENCE

Niche Startups
Boutique fragrance brands create new possibilities

 

LIFESTYLE

Scent Layering
Scent layering reveals the user’s individuality in diverse ways

 

B’S CUT

Capturing of Memories
Photo essay by photographer Marion Berrin

 

BRAND STORY

From the foundation by three artists as a small fabric boutique to becoming an iconic global fragrance brand

 

BEHIND THE DESIGN

Diptyque’s design language looked through six elements

 

EPISODES

Some of the stories behind the development of Diptyque’s representative materials and products

 

CELEBRITY’S NOTES

Celebrity comments on Diptyque

 

34TH BLVD. SAINT-GERMAIN

A visit to Diptyque’s flagship store

 

INTERVIEWS

Fabienne Mauny, Managing Director Myriam Badault, Marketing & Product Creation Director

 

FIGURES

The global scented product market and brand positioning

 

FACTS

Interesting Diptyque facts

 

FROM THE EDITOR IN CHIEF

Diptyque’s core values

 

OUTRO

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