Magazine B No.65 LE LABO

480.000

INTRO

EDITOR’S LETTER

TRAYS

A glimpse at Le Labo users product picks on Instagram

OPINION

Eddie Roschi, co-founder of Le Labo

GRASSE

The city that inspired the brand

INTENTION

Sharp senses and heartfelt narratives connoted in Le Labo products

IMPRESSION

Characteristics of each fragrance via product names—base ingredient and number of notes

EXPERIENCES

The in-store experience of hand-blending and personal labeling

CONNECTED

People who share a personal connection and history with Le Labo

SPOTTED

Attractive establishments where Le Labo can be found

COLLABORATED

Collaborations with partners in various fields

OPINION

Fabrice Penot, co-founder of Le Labo

LABS

Le Labo’s workshop aesthetics reveal its identity and philosophy

SOULS

The people who directly communicate brand philosophy and beliefs to customers

IMPERFECTION

BRAND STORY

The birth and growth of Le Labo into an exclusive presence among niche perfume brands

FRAGRANCE REPORT

Stories behind perfumery and perfumers

OVERHEARD

Quotes from customers overheard in the store

TO WILLIAMSBURG, NEW YORK

Le Labo Café and headquarters in Williamsburg, New York

INTERVIEW

Deborah Royer, Global General Manager and Chief Creative Officer

FAVORITES

Le Labo employees’ interests shape brand culture

FIGURE

Le Labo’s business strategy in numbers

REFERENCES

OUTRO

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